Cookies
Which cookies Will Werk uses, what for, and how to change your choice.
Valid from 4 November 2026
What are cookies?
Cookies are small files a website stores in your browser. We use them, and similar techniques such as browser storage (localStorage), for three purposes. Only the first is always on; for the other two we ask your consent first. No choice means no consent.
1. Necessary
Needed for the site to work. No consent is required and they cannot be switched off.
| Name | Purpose | Retention |
|---|---|---|
| ww_cookies (browser storage) | Remembers your cookie choice so we do not ask on every page. | 12 months, then we ask again |
| Login data for My Will and the employer portal (browser storage) | Keeps you logged in. | Until you log out |
| ww_intern | Only for Will Werk staff: their visits are left out of the statistics. | 1 year |
2. Statistics
With your consent we use Google Analytics (loaded via Google Tag Manager) to measure which pages are visited and how, and with what kind of device and browser, so we can improve the site. Without consent Google only receives an anonymous signal without cookies (Google Consent Mode).
| Name | From | Purpose | Retention |
|---|---|---|---|
| _ga, _ga_* | Recognise visits from the same browser for statistics. | 2 years |
3. Marketing
With your consent we measure whether our ads (Google Ads) work, for example whether someone applies or signs up as an employer after an ad, and Google may show you Will Werk ads on other sites. Without consent we do not place these cookies and share nothing with Google for this purpose.
| Name | From | Purpose | Retention |
|---|---|---|---|
| _gcl_au, _gcl_aw | Link a click on an ad to an application or sign-up. | 90 days | |
| IDE, test_cookie | Google (doubleclick.net) | Show and measure ads on other sites. | Up to 13 months |
Changing or withdrawing your choice
Use the button at the top of this page to change your choice at any time; the "Cookies" link is at the bottom of every page. If you withdraw consent, we delete the Google cookies we can reach. You can also delete or block cookies in your browser settings.
Recording your choice
As proof of your consent we keep your choice with a random consent ID: what you chose, when and on which page. No IP address and nothing that can be traced back to you. We delete it after 12 months. Your ID and the date of your choice are shown at the top of this page; mention the ID if you have a question about your consent.
More about the data we process and your rights is in our privacy policy. Questions? Email will@willwerk.nl.